Instant Fuel · 4 fl ozFast acting
24×7
ENERGY
Refreshing endurance for the c-store moment. 140mg natural caffeine, B-vitamins, taurine — grab-and-go performance with no crash.
140mg CaffeineB12 + B6Zero Sugar10 Calories
America's next functional CPG
Clean energy.
Real performance.
Built for the shelf.
Aura Pure Foods makes everyday-strength functional drinks that sit between 5-Hour Energy and Celsius — clean ingredients, no crash, designed to move cases off shelves at gas stations, gyms, and grocery.
- 12.4K+
- Retail doors
- 0
- Crash. Sugar shock. BS.
- 4oz
- Single-serve format
Available at 12,400+ Locations✦Wholesale ready✦Made in the USA✦Zero crash formula✦Clean label certified✦Distributor inquiries open✦Available at 12,400+ Locations✦Wholesale ready✦Made in the USA✦Zero crash formula✦Clean label certified✦Distributor inquiries open✦
The System
Two products.
Two missions.
24×7
Cognition · 4 fl ozSustained
24×7
ZESTY
Clean focus fuel for cognition and sustained energy. 120mg natural caffeine, electrolytes, adaptogens — smooth lift, no crash.
120mg CaffeineAdaptogensElectrolytesZero Sugar
The Lineup
Meet the range
Maximum strength shot
24×7 ENERGY
EnergyFocusEndurance
A grab-and-go shot built for the c-store moment. Clean caffeine, B-vitamins and taurine — fast lift, no crash.
- Format
- 2 fl oz · 59 ml
- Function
- 140mg natural caffeine
The Difference
We sit in the gap
others left wide open.
Old-school energy shots are harsh and dated. Performance cans are over-formulated and over-priced. Aura Pure delivers the velocity of both — without the trade-offs.
Feature
Aura Pure
Energy Shots
Performance Drinks
Caffeine source
Clean, plant-derived
Synthetic blends
High doses + artificial sweeteners
Crash profile
No crash. No jitters.
Spike + crash
Frequent jitters
Sugar
Zero sugar
Often sweetened
Sugar-heavy SKUs
Use case
Shot + Daily can
Shot only
Daily can only
Retail margin
Industry-leading
Compressed
Compressed
Retail Footprint
Built for the
American shelf.
Trusted by independent gas stations, regional grocery chains, and national gym franchises. Our cases move — and our distributors expand routes around them.
8,200+
Convenience & Gas
C-store cold-vault placement, counter clip-strips, and high-velocity 12-pack cases.
2,100+
Gyms & Studios
Pre/post training merchandising. Branded coolers and athlete-trial programs.
2,100+
Grocery & Mass
Functional beverage set, endcap eligibility, and DSD distributor partnerships.
Trusted nationwide
FUEL MART·IRON GYM CO.·CIRCLE STOP·ATLAS GROCERS·PEAK FITNESS
Clean Label
No crash.
No fillers.
No nonsense.
Every Aura Pure formula is third-party tested, FDA registered, cGMP manufactured in the USA. What's on the label is what's in the bottle.
Plant Caffeine
Sourced from green coffee, never synthetic.
Zero Sugar
Stevia + monk fruit. Nothing artificial.
Functional B-Stack
B6, B12, niacin — for sustained metabolism.
L-Theanine
Smooth focus without the jittery edge.
Coming next · Aura Snacks & Bars
A functional snack
platform built for
the modern shelf.
We're extending the 24×7 promise — clean, no crash, transparent labels — into snacks & bars designed for the same retailers stocking our drinks. Below is a snapshot of the roadmap. Distributors and retailers can pre-register interest for early sampling.
Pre-register for samplesQ3 2026
Aura Pure Bites
Snack · 1.5 oz pouches
Functional protein bites — 10g protein, clean macros, c-store ready bag.
In development
Q4 2026
Aura Pure Bars
Bar · 12-pack caddy
Performance nutrition bars built for the gym checkout shelf — almond butter, dark cocoa, sea-salt caramel.
In development
Q1 2027
Aura Crisp
Snack · 1 oz / 4 oz
Air-baked savory crisps — chickpea + lentil base, bold seasonings, 7g protein per bag.
In development
Q2 2027
Aura Fruit & Nut
Snack · resealable
Real-fruit & nut clusters with adaptogens — desk-drawer & lunchbox staple, no added sugar.
In development
Same brand promise
Clean labels, no crash, transparent sourcing — across every SKU.
Built for retail
Caddy & clip-strip ready. Designed for c-store, gym & grocery checkout.
Cross-merch ready
Bundle programs with 24×7 ENERGY & ZESTY for full-basket lift.
Wholesale
Stock the brand
customers ask for.
DSD partners, regional distributors, and single-store operators welcome. Floor displays, free fills, and co-marketing for qualifying retailers.
48hr
Sample turnaround
MOQ 10
Cases minimum
Net 30
Trade terms
FOB
Multi-DC ship