Instant Focus · 4 fl ozCognition · Energy · Pure
AURA PURE
GO
Performance + focus + hit. 140mg natural caffeine, B-vitamins and taurine in a 4oz shot — fast lift, no crash.
140mg CaffeineB12 + B6Zero Sugar10 Calories
America's next functional CPG
Clean energy.
Real performance.
Built for vitality.
Functional beverages for everyday use. Balanced energy, simple ingredients, and consistent performance. Designed for broad retail across convenience, fitness, and grocery channels.
AURA System:Energy → Instant Focus·Zesty → Daily Reset·Nut Mix → Sustained Fuel
- 12.4K+
- Retail doors
- 0
- Crash. Sugar shock. BS.
- 4oz
- Single-serve format
Available at 12,400+ Locations✦Wholesale ready✦Made in the USA✦Zero crash formula✦Clean label certified✦Distributor inquiries open✦Available at 12,400+ Locations✦Wholesale ready✦Made in the USA✦Zero crash formula✦Clean label certified✦Distributor inquiries open✦
The Origin
Born from a
simple
frustration.
Most "energy" and "health" foods are either fake-clean or quietly unhealthy. Walk into any gas station — energy means crashes, sugar spikes and chemicals; "healthy" means boring, tasteless, or expensive.
Aura Pure exists to fix that gap.
Clean
Plant-first ingredients you can actually pronounce.
Functional
Real energy, focus and reset — never fake stimulation.
Convenient
Grab-and-go, shelf-ready, built for daily life.
The Insight
Modern consumers want all three at once.
Most brands solve one. We solve all three.
The System
Two products.
Two missions.
AURA PURE
Daily Reset · 4 fl ozReset · Refresh · Balance
AURA PURE
RESET
Mood + digestion + refreshing daily shot. Botanicals, ginger and electrolytes — a clean 4oz reset for any time of day.
120mg CaffeineAdaptogensElectrolytesZero Sugar
The Lineup
Meet the range
Instant Focus shot
AURA PURE GO
PerformanceFocusHit
Performance + focus + hit. 140mg natural caffeine, B-vitamins and taurine — a fast 4oz lift with no crash.
- Format
- 4 fl oz · 118 ml
- Function
- Cognition · Energy · Pure
The Hero SKU · AURA PURE GO
A clean, no-crash shot
for real life.
Built to take at 7am, 2pm, or 10pm — without regret. Living between old-school energy shots and over-formulated performance cans: clean, fast, daily, no crash.
7 AM
Pre-meeting clarity, no jitters.
2 PM
Beat the slump without the spike.
10 PM
Late session focus, no regret.
The Philosophy
Energy should come
from purity,
not chemicals.
We're not a supplement brand. Not just a snack brand. We're building a daily energy ecosystem — plant-based first, functional, and made for everyday life, not niche wellness aisles.
The Name
- Aura
- Your energy field. Your presence. Your vitality.
- Pure
- Clean. Honest. Trustworthy.
"Fuel your natural energy — cleanly."
The Difference
We sit in the gap
others left wide open.
Old-school energy shots are harsh and dated. Performance cans are over-formulated and over-priced. Aura Pure delivers the velocity of both — without the trade-offs.
Feature
Aura Pure
Energy Shots
Performance Drinks
Caffeine source
Clean, plant-derived
Synthetic blends
High doses + artificial sweeteners
Crash profile
No crash. No jitters.
Spike + crash
Frequent jitters
Sugar
Zero sugar
Often sweetened
Sugar-heavy SKUs
Use case
Shot + Daily can
Shot only
Daily can only
Retail margin
Industry-leading
Compressed
Compressed
Scan to Join AURA PURE
A better, healthier version of YOU.
Be early. Get on the list for clean energy drops, retail launches, and the AURA PURE system.
In the wild · AURA PURE
One vibe.
Every moment.
From sunrise summits to neon nights — wherever you go, AURA PURE GO and AURA PURE RESET show up with you.
Off the gridDesert
GO for the drive in, RESET to reset after the dust.
Swim CrazyPoolside
GO before the cannonball. RESET for the chill-out lap.
Built DifferentOn site
GO at sunrise. RESET at the lunch whistle.
Beast Mode · Zen ModeGym
GO pre-lift, RESET post-stretch.
Found My MojoRoad
GO for the next 200 miles. RESET at every fill-up.
Peak EnergySummit
GO up the switchbacks. RESET at the summit selfie.
Deadline Who?Café
GO to ship the deck. RESET to keep your cool.
Send ItSkate
GO to land the trick. RESET when you eat the curb.
My Kind of ChillBeach
RESET by the bonfire. GO for the late-night swim.
Morning RebootMarket
RESET with the croissant. GO for the rest of Saturday.
Stay AURA PUREFestival
GO through the headliner. RESET through the comedown.
New MomentumRooftop
RESET for sunrise flow. GO for whatever's next.
Finish StrongRace day
GO at mile 10. RESET across the finish line.
Night Shift FuelOn call
GO for the next round. RESET before the drive home.
Pride & ThrillsTheme park
GO before the drop. RESET between the rides.
Run Toward ItFirehouse
GO for the call. RESET when it's over.
Finals Week FuelCampus
GO for the all-nighter. RESET for the defense.
Parent ModeHome
GO for the 3 AM. RESET for the nap.
Dawn PatrolSurf
GO before the set. RESET on the sand.
Hands-On FuelGarage
GO for the grind. RESET before closing.
Breathe In. Power Up.Studio
RESET on the mat. GO for the day.
Drop the BeatNightlife
GO for the set. RESET for the after.
3-Tier Retail Display
Energy. Reset. Fuel.
One unit. Sixty pieces. Built to drive impulse buys and cross-sell across AURA PURE GO shots, AURA PURE RESET shots, and our Energy Nut Mix snack line — engineered for c-store counters, gym lobbies, and grocery endcaps.
- 60 pcs
- Total capacity
- 3
- Tiered shelves
- 16pt
- E-Flute board
- Top tier: 12 AURA PURE GO shots + 12 AURA PURE RESET shots
- Middle tier: Mixed shots + Energy Nut Mix 100g
- Bottom tier: Energy Nut Mix 200g pouches
Manufacturing-ready dieline · 100–500 unit MOQ
Retail Footprint
Built for the
American shelf.
Trusted by independent gas stations, regional grocery chains, and national gym franchises. Our cases move — and our distributors expand routes around them.
8,200+
Convenience & Gas
C-store cold-vault placement, counter clip-strips, and high-velocity 12-pack cases.
2,100+
Gyms & Studios
Pre/post training merchandising. Branded coolers and athlete-trial programs.
2,100+
Grocery & Mass
Functional beverage set, endcap eligibility, and DSD distributor partnerships.
Trusted nationwide
FUEL MART·IRON GYM CO.·CIRCLE STOP·ATLAS GROCERS·PEAK FITNESS
Clean Label
No crash.
No fillers.
No nonsense.
Every Aura Pure formula is third-party tested, FDA registered, cGMP manufactured in the USA. What's on the label is what's in the bottle.
Plant Caffeine
Sourced from green coffee, never synthetic.
Zero Sugar
Stevia + monk fruit. Nothing artificial.
Functional B-Stack
B6, B12, niacin — for sustained metabolism.
L-Theanine
Smooth focus without the jittery edge.
The Snack Line · AURA PURE
Three nuts.
One promise:
clean fuel, real crunch.
Resealable 100g and 200g stand-up pouches engineered to merchandise alongside our AURA PURE GO and AURA PURE RESET shots — same brand promise, same shelf real estate, full-basket lift.
Pre-register for samplesCashews100g / 200g
AURA PURE Cashews
Resealable pouch · 100g / 200g
Lightly sea salted & cracked pepper. Whole roasted cashews with a crisp savory bite — clean fuel for the desk drawer or the gym bag.
Almonds100g / 200g
AURA PURE Almonds
Resealable pouch · 100g / 200g
Sweet & smoked. Slow-roasted almonds with a touch of natural sweetness and deep smokehouse finish — protein-rich, no junk.
Fox Nuts100g / 200g
AURA PURE Fox Nuts
Resealable pouch · 100g / 200g
Lightly sea salted & cracked pepper. Air-roasted makhana — feather-light, plant-based, and built for guilt-free everyday snacking.
Same brand promise
Clean labels, no crash, transparent sourcing — across every SKU.
Built for retail
Caddy & clip-strip ready. Designed for c-store, gym & grocery checkout.
Cross-merch ready
Bundle programs with AURA PURE GO & AURA PURE RESET for full-basket lift.
The Pipeline · 2026 / 27
What's
coming
next.
The AURA PURE system is just getting started. New formats, same promise: clean ingredients, real function, retail-ready. Pre-register to be first in line for samples and category-exclusive pilots.
Join the early access listQ3 · 2026
Coming soon
AURA PURE
PROTEIN BAR
AURA PURE PROTEIN BAR
Bar · 50g · 12 / case
12g clean plant protein, dark cacao & sea salt. Built for the 3pm slump — no crash, no chalky finish.
Q4 · 2026
Coming soon
AURA PURE
OAT BITES
AURA PURE OAT BITES
Pouch · 80g · 10 / case
Slow-baked oat & date clusters with toasted almond. Pocketable energy that travels well.
Q1 · 2027
Coming soon
AURA PURE
TRAIL CRUNCH
AURA PURE TRAIL CRUNCH
Pouch · 150g · 8 / case
Cashews, almonds & makhana with a hint of honey & smoked salt. Our snack line, remixed.
In R&D
Coming soon
AURA PURE
HYDRATE
AURA PURE HYDRATE
Stick pack · 6g · 20 / box
Zero-sugar electrolyte stick — the daily reset of RESET in a portable pour. Pilot batches Q2.
Category exclusives available
Distributors & retail partners — lock in pilot SKUs before public launch.
The Brand Hook
"Clean Energy.
Clean enough for everyday."
Energy you don't have to recover from.
Wholesale
Stock the brand
customers ask for.
DSD partners, regional distributors, and single-store operators welcome. Floor displays, free fills, and co-marketing for qualifying retailers.
48hr
Sample turnaround
MOQ 10
Cases minimum
Net 30
Trade terms
FOB
Multi-DC ship