01 — Premium / Full price
$5.49
per 4 oz shot
The real architecture. Functional beverage set pricing that protects margin, retailer ring and brand equity.
Launch Pricing
Energy when you need it.
Calm when you don't.
Premium by design.
Approachable by choice.
Launched at 2 for $10 — because the best introduction is one you can actually try.
2/$10
Launch special
The three numbers
Read top to bottom. Each step makes the next one feel obvious.
02 — Launch special
2 for $10
1 GO + 1 RESET
One decision, both states. The pair is the pitch — trial the energy shot and the reset shot in the same basket.
03 — Effective trial price
$5.00
each · save $1.00 on two
The number the shopper feels. Temporary by design — a doorway to the $5.49 shelf, never a replacement for it.
Fun & frolic
Two for ten looks like this
The promo isn't a price cut — it's a moment. One for the lift, one for the landing.
We discount the moment, never the brand
$5.49 stays the everyday shelf price. Trial is bought with time-boxed mechanics that can be switched off without repricing a single case.
2 for $10
Hero multi-buy. Drives units per transaction, not price erosion.
Buy 2, save $1
Same math, savings language. For shelf talkers and wobblers.
Launch week
Time-boxed. Creates urgency and a clean end date.
Gas-station intro
Channel-specific c-store promo at the cold vault and counter CDU.
Sampling
Chilled pours at the register — taste beats every discount.
Digital coupons
Targeted, trackable, and easy to switch off without touching MSRP.
The important distinction
$5.00 is a trial price, not a retail price. $5.49 is the architecture — everything else is a limited-time door into it.
Questions
Pricing FAQ
Straight answers about the launch special, the everyday price, and what comes next.
No. $5.49 is the permanent, everyday retail architecture. The $5.00 figure is the effective price when you buy two bottles during the launch special (2 for $10). It is a trial price, not a new price floor.
Important disclaimer
The 2 for $10 launch special is a limited-time trial offer. It is not the permanent retail price.
$5.49 per 4 oz shot remains the everyday MSRP. The effective $5.00 price only applies when two bottles are purchased together during the promotional launch window. Prices, promotions, and availability may vary by retailer and channel.
Buy it the way you live
2-Pack
$10.00$10.98
1 × AURA PURE GO + 1 × AURA PURE RESET
$5.00 per shot
4-Pack
$19.99$21.96
2 × AURA PURE GO + 2 × AURA PURE RESET
$5.00 per shot
12-Pack Variety
$59.99$65.88
6 × AURA PURE GO + 6 × AURA PURE RESET
$5.00 per shot