The Aura Pure
lineup.
Two SKUs. One mission. Clean performance for the moment that matters.
AURA PURE GO
Cognition · Energy · Pure. Performance + focus + hit in a 4oz shot. 140mg natural caffeine with B6, B12 and taurine — fast lift, no crash. Built for cold-vault and clip-strip merchandising.
- Caffeine
- 140 mg
- Calories
- 10
- Sugar
- 0 g
- Format
- 4 fl oz
- Pack
- 12 / case
- Shelf
- 18 months
AURA PURE RESET
Reset · Refresh · Balance. Mood, digestion and a refreshing daily shot. Botanicals, ginger and electrolytes in a clean 4oz format — any time of day, zero sugar.
- Caffeine
- 0 mg
- Calories
- 5
- Sugar
- 0 g
- Format
- 4 fl oz
- Pack
- 12 / case
- Shelf
- 12 months
GO · RESET ·
REFUEL.
The 1-second buying decision, engineered. A two-tier countertop merchandiser holds 24 chilled 4oz shots — 12 AURA PURE GO for instant energy & focus, 12 AURA PURE RESET for calm & recovery. Matte black ABS, brushed gold trim, frosted acrylic header with gold-foil wordmark, warm LED uplight.
- Capacity
- 24 bottles
- Split
- 12 GO · 12 RESET
- Footprint
- 14 × 9 in
- Height
- 16 in
- Header
- Gold foil
- Lighting
- Warm LED
Aura Future Products for living your Aura
and a healthy life.
More hydration, more protein and more healthy snacks. Resealable 100g and 200g stand-up pouches engineered to merchandise alongside our AURA PURE GO and AURA PURE RESET shots.
Lightly sea salted & cracked pepper. Whole roasted cashews with a crisp savory bite.
Sweet & smoked. Slow-roasted almonds with natural sweetness and a deep smokehouse finish.
Lightly sea salted & cracked pepper. Air-roasted makhana — light, plant-based, guilt-free.
Coming soon. A balanced blend of nuts, seeds and dried fruit — clean snacking for the road and the trail.
Coming soon. Soft-baked protein bites for sustained fuel — high protein, low sugar, no artificial flavors.
Coming soon. Toasted pumpkin, sunflower and watermelon seeds with sea salt — plant-based crunch, retail-ready.
GO vs. the usual suspects.
Straight answers to the questions shoppers actually ask before they pick an energy drink off the shelf.
- Is Celsius an energy drink?
- Yes. Celsius is marketed as a fitness drink but it's a 12oz energy drink with 200mg of caffeine — the same caffeine load as a large coffee. It also leans on green tea extract, guarana, and taurine. AURA PURE GO is a different format entirely: a 2oz functional shot with 150mg of clean, natural-source caffeine plus adaptogens, designed to be taken in seconds rather than sipped over an hour.
- How does AURA PURE GO compare to Red Bull?
- An 8.4oz Red Bull contains 80mg of caffeine, 27g of sugar, and the usual taurine-and-B-vitamin stack. AURA PURE GO delivers nearly 2× the caffeine (150mg) in 1/4 the volume, with zero sugar, no artificial colors, and added adaptogens (ashwagandha, L-theanine) to smooth the curve and prevent the classic Red Bull crash.
- How does AURA PURE GO compare to 5-hour Energy?
- 5-hour Energy packs 200mg of caffeine into a 1.93oz shot alongside a heavy synthetic B-vitamin blend (8,333% DV B12, 2,000% DV B6) and sucralose. AURA PURE GO uses 150mg of natural-source caffeine in 2oz, no sucralose, no artificial sweeteners, and replaces the megadose B-vitamin stack with adaptogens for a cleaner lift and softer landing.
- Which one should I actually buy?
- If you want a sippable can with sugar and a hard hit, Red Bull or Celsius. If you want fast caffeine without the crash and without the synthetic load, AURA PURE GO is the cleanest shot on the shelf — same speed as 5-hour Energy, none of the artificial baggage.