About
A functional CPG company.
Built for the American shelf.
Our thesis
Energy shots are stuck in 2005. Performance drinks are over-formulated and over-priced. The everyday American who needs clean, accessible energy has been left in the middle.
Aura Pure Foods exists to fill that gap with two flagship SKUs — and a roadmap of functional snacks, bars, and bites that follow the same principle: clean ingredients, real performance, retail-ready velocity.
2024
Founded
12.4K+
Retail doors
2
Flagship SKUs
50
States served
100%
Made in USA
3
DC partners
The principles we ship by.
Clean by default
What's on the label is what's in the bottle. No fillers, no surprises.
Retail first
Every formula and pack-out is engineered for shelf velocity and margin.
American made
FDA registered, cGMP manufactured, sourced and packaged in the United States.